This article talks a bit about the Intel IT blog. Rather glowingly as well...
It makes a couple of good points. One is that a team blog removes a lot of the "individual" personality. This is true for a couple of reasons - first, it offers a few more points of view, and secondly I think that being part of the team helps to drive authors to a more common or cohesive style. A group starts to think and to talk like a group. Just look at Josh. He is complaining to himself that he is self censoring, most likely cause is that has identified himself as an "Intel blogger".
This of course has its perils. I won't enumerate the failures of group-think here, but you can google for them. Let's hope that the IT bloggers won't fall into that trap. It appears that if they were strong enough to get this far that they should be OK. Good luck guys!
Hmmm... where are the women bloggers...?