The Unofficial Intel Blog

Poking the beehive with a stick

Thursday, April 27, 2006

Paul the Knife

You probably already know that Paul Otellini said:

"We are well aware of the realities of our business outlook. Perhaps most important, we are taking action to address those realities."

Great. Go get 'em. But, uh, don't kill my division... Can't we just get rid of optical or something? How about those Whitefield characters in India? Is Intel Play still around?

But Paul, here is an idea. Instead of taking a wedge out of the big cake, how about doing it horizontally? You could probably take out one of the layers and then put the little figurines back on the top without anyone noticing. Just think how that would motivate all the little people. Just think of the fire it would put in the big people. What do you say? Remove every grade 10 with an even WWID?

It probably isn't realistic. Mainly because those very people are the ones making the lists and checking them twice. Are you going to get there via the sort of assessment you have planned? It just doesn't seem likely. Someone else has to make the decision.

So if we are talking realism, then the answer is to be bold. Starving smaller projects to death or short staffing them is no real way to grow a business. But Intel does this all the time. So many things are pursued half-heartedly that they become self-fulfilling failures. No, chop, chop, chop away. Put the knife to them Paul! As long as it isn't me...

Monday, April 24, 2006

Oh dear!

It has come to my attention this morning that the Washington Post has a whiny rant about VIIV. Intel's Hard-to-Define Viiv Doesn't Live Up to the Hype. Sure it is all true, but the tone is dreadful. It almost would have been better if VIIV was released when originally planned so this could be behind us already. Dragging it along in the hopes that it will be better someday is just embarassing.

Get to work Don. People are knocking on the door of the digital home and no one is answering. Take a lesson from your pal Steve J. and you might realize that SOFTWARE is one of the key reasons hardware sells. How are you doing in that area? Seriously. I'm sure you've been asked this question before. This article makes it sound like you are absolutely clueless. What did you tell Paul?

It is one thing to have a recipe, quite another to bake the cake. Intel needs to stop putting pictures on the side of the cake mix box and work on getting all the ingredients right, THEN execute. There is no other way to deliver fluffy goodness. Please some more fluffy goodness!

Thursday, April 06, 2006

Inq spots

Posty pointed out the following series of articles about Our Beloved Intel:
Intel bogged down by multiple missteps and Part II Intel's obsession with marchitecture is hiding real problems.

Charlie Demerjian is hyping it up a bit, but there is no arguing about some of his points. Part II which talks about the "Centrino Magic" is rather perceptive. In my opinion, it was the right thing at the right time, but others who shall not be named used the marketing aspect of it to build a career upon. Now they are trying to do it again. The conquistadors wisely realized that they could only pull the Total Solar Eclipse card out of their pocket one time, and brought a lot of back-up. Viiv on the other hand looks like it was the brainchild of someone who feels they have a hot hand at the craps table and a couple too many martinis. Breathing on the dice and shouting "come to papa" is not going to make it better.

Management change needs to happen. Really. Blogging sadly will not get us there.

(Thanks to Posty for pointing out the articles)